Ever look for answers online, find a headline that slaps, then click into a post that misses the mark?
At best, that experience leads users to feel a little frustrated and underwhelmed. At worst, it makes the author appear disingenuous and uninformed.
I avoid this with a simple blog post checklist:
- Choose a topic that tickles your and your ideal customer’s brain.
- Use the right keywords, not for the sake of a SERP ranking but for clarity.
- Make it worthwhile with an example, expertise, or resources.
I’ve found that regardless of the structure, creative angle, or subject matter, blog posts that include these elements are useful to readers.
Turns out, being useful is pretty satisfying for everyone involved.
Check out the blogs below to see my work.
Asset-Framing For NonProfits: Writing Toward Hope
“We Can’t Say That”: Messaging that Prioritizes People Over Preferences
Dianna K Benjamin 